Vilvah Store, a D2C personal care brand, experienced steady revenue figures in FY23 the same as in FY22.
Founded in 2017 by Kruthika Kumaran, Vilvah specializes in hair, body, and face care products, available through its website, offline stores in Bangalore, Tiruppur, Kochi, Coimbatore, and Chennai, as well as on e-commerce platforms like Amazon, Nykaa, and Flipkart.
The Coimbatore-based company has not yet raised any funding and the current valuation remains undisclosed. Over half of Vilvah’s shares are held by T. Kruthika, with K.P. Tamilkumaran and P. Valliammal also holding significant stakes.
Competing with brands like Mamaearth and Pilgrim, Vilvah saw its expenses surge by 15% in FY23, increasing to Rs 23 crore from more than Rs 15 crore in FY22. Advertising and promotions accounted for the largest share of expenses at 28%, while the cost of materials, transportation and distribution made up more than 10% each.
Vilvah store’s profit shrinks to Rs 3.02 crore in FY23 down from over Rs 5 crore in FY22.
The company’s current EBITDA margin and ROCE also declined, standing at 16.04% and 43.87%, respectively.