Fresh From Farm reported a 3X increase in revenue, reaching Rs 23.2 crore in FY24, up from Rs 7.7 crore in FY23.
Fresh From Farm (F3) is reshaping India’s fruits and vegetables supply chain through AI-led, predictive demand aggregation. The startup uses data-driven models to forecast exact sales touchpoints, ensuring optimal supply planning and reducing fruit and vegetable wastage at the retail level by 15–17%. F3 operates as a B2B2C platform, managing end-to-end procurement, sorting, and distribution for retailers, allowing them to focus solely on sales.
Fresh From Farm has raised a total of Rs 23.18 crore across four funding rounds, with the most recent round being a convertible debt raise in April 2025. Founder Rohit Nagdewani holds a 15.73% stake, Ashish Ramesh Kacholi holds 24.52%, and the ESOP pool accounts for 4.69% of the company’s equity.
The company’s total expenses increased by over 2.75X to Rs 28.3 crore in FY24, up from Rs 10.3 crore in FY23. The cost of materials remained the primary expense, rising slightly to 63.5% of total expenses in FY24 from 62.1% in FY23. Employee benefit costs declined to 7% of total expenses in FY24 from 9.7% in FY23, while advertising expenses reduced to 0.7% from 1.16% over the same period.
Fresh From Farm’s losses widened by nearly 79%, amounting to Rs 5 crore in FY24 compared to Rs 2.8 crore in FY23. However, its EBITDA margin improved significantly to -20.72% in FY24 from -32.69% in FY23. The company’s ROCE also showed notable improvement, rising from -135.93% in FY23 to -43.18% in FY24.