The D2C kids’ wear brand Nap Chief saw a 54% revenue increase in FY23, growing from Rs 3.85 crore in FY22 to over Rs 5.9 crore. Over 99% of revenue came from product sales.
Nap Chief is a direct-to-consumer children’s wear brand offering a wide range of clothing and accessories for kids aged 1-12 years. Its collection blends home and playwear, showcasing popular character merchandise that kids love.
The company’s expenses rose by over 40%, from Rs 4.15 crore in FY22 to Rs 5.87 crore in FY23. The cost of materials, a major expense, dropped to 19% of total expenses in FY23 from 42.3% in FY22.
Advertisement and promotion costs also fell drastically, from over 20% of the company’s expenses in FY22 to 0.05% in FY23. Transportation and distribution costs increased to over 4.5% of total expenses in FY23, up from over 2.6% in FY22.
The Delhi-based D2C brand raised Rs 2 crore in a Seed round led by Kunal Bahl and Rohit Kumar Bansal. Co-founder and CEO Raghav Gupta holds the majority of the company’s shares, with Pooja Gupta, Narayan Prasad Gupta, Kunal Bahl, and Rohit Kumar Bansal also holding significant shares.
The brand turned profitable, marking a profit of over Rs 6 lakh after a significant loss in FY22. This resulted in a positive EBITDA and ROCE of 2.73% and 6.56%, respectively, in FY23, compared to negative figures in FY22.