Rusk Media’s revenue grew by 39% to Rs 57.2 crore in FY24, up from Rs 41 crore in FY23. Nearly 99% of its revenue was derived from operations. Its operating revenue streams include content licensing revenue, which contributed over 81% to operating revenue; content revenue, which contributed 7.2%; and advertisement revenue, which accounted for 6% of operating revenue.
Founded in 2019, Delhi-based Rusk Media is a GenZ-first full-stack digital entertainment company. It operates a premium content studio that creates social and OTT video IPs and runs a dynamic social UGC-gaming platform. The company is also building an immersive metaverse experience layered on top of its content and gaming IPs, aiming to redefine digital entertainment for young audiences.
Rusk Media’s expenses decreased by 19% in FY24 to Rs 86.3 crore from Rs 106.5 crore in FY23. Employee benefit costs were the largest expense, accounting for 31.5% of total expenses in FY24, up from 26.3% in FY23. Finance costs contributed 2.6% of total expenses in FY24, rising from 1.5% in FY23.
The company reported a reduced loss of Rs 28.8 crore in FY24, compared to a loss of Rs 65.3 crore in FY23. Its EBITDA margin improved significantly to -46.15% in FY24 from -155.74% in FY23, reflecting better cost controls and improving operational efficiency. While ROCE declined from a high 1412.88% in FY23 to -82.93% in FY24.
Rusk Media has raised a total of Rs 188.63 crore across five funding rounds, with the latest funding round completed in March 2025. Key shareholders include co-founders Mayank Yadav (3.73%) and Shantanu Singh (3.49%), along with Rusk Media ESOS Trust (15.24%) and Info Edge (12.52%).