Nutritional supplements brand Power Gummies recorded a revenue drop of over 20% in FY24, declining to Rs 17.55 crore from Rs 22.04 crore in FY23.
Power Gummies revolutionizes health and nutrition with tasty, chewable, and effective vitamin supplements. Crafted with vegetarian ingredients and backed by science, they address root causes of health issues. With over 100,000 happy users and 100+ celebrity endorsements, Power Gummies simplifies wellness, making good health accessible, enjoyable, and part of everyday life.
The Delhi-based brand has raised a total of Rs 66.69 crore in funding across six rounds, with the latest funding secured in January 2022. Founder Divij Bajaj holds a 35.57% stake, while DSG Consumer Partners and Shraddha Kapoor own 17.06% and 2.64%, respectively.
Its expenses declined by over 6% to Rs 38.53 crore in FY24, down from Rs 41.28 crore in FY23. This led to a reduction in advertisement and promotion costs to over 12% of total expenses in FY24, compared to over 18% in FY23. Conversely, depreciation and finance costs increased to over 2% and 0.7%, respectively, of total expenses in FY24, from over 1% and 0.3% in FY23.
The company remained in loss, which rose by over 9% to Rs 20.95 crore in FY24, up from Rs 19.15 crore in FY23. The increased loss impacted margins, with the EBITDA margin declining to -111.77% in FY24 from -85.18% in FY23. ROCE also dropped to -187.47% in FY24 from -92.64% in FY23.