Co-founded by Mansoor Rahimat Khan and Siddharth Bhardwaj, Beatoven.ai claims to be the only AI-driven music tech platform with a large variety of tunes and jingles that aids content creators and producers with soundtracks that are original, licensable, royalty-free and cost-efficient. The brand has also built algorithms for region-specific music composition spanning across geographies within India. The brand intends to scale this to music from other geographies, such as Arabic, Chinese, Korean, and Latin American music, amongst several others. Through its web-based application, content creators can create and customize tunes with the help of the platform’s vast and varied library of mood-based tunes spanning multiple genres.