BoAt set its sail back in 2016. Both founders, Aman Gupta and Sameer Mehta, realized the massive gaps in the audio and wearable market of India and hence founded BoAt with the vision of making fashion meet the world of consumer electronics. Five years down the road, BoAt has become a crucial part of cultural conversations for the younger generation, lifestyle influencers, audiophiles, and a lot of many segments. BoAt has hence become an advocate of self-expression, adventurous experiences, and exploration all the way. Driven by a blazing passion for music and an instinct for innovation, BoAt intends to deliver more than just a product to its community. Today, BoAt is the world's 5th largest wearable brand along with India’s No.1 Earwear brand. This account is a sneak peek into the feisty world of BoAt - its showrunners, hustle, culture and beyond.