E-commerce, D2C
Bummer is a Direct-To-Consumer Innerwear brand hand crafted to cater to India's 200M+ digital millennials. They make the softest underwear in India, made of sustainably sourced MicroModal fabric blending in with a 4 way stretch elastane and bundled with really fun prints and bold colors, A truly fun and comfy underwear experience.
Bummer sells comfort wear and innerwear for both men and women. It offers t-shirts, bikinis, shorts, bralette, hipster, payjamas, briefs, and trunks among other products. It sells these products via its website and other e-commerce platforms such as Amazon and Myntra.