EaseMyTrip commenced its operations in 2008 by focusing on the B2B2C (business to business to customer) distribution channel and providing travel agents access to its website to book domestic travel airline tickets in order to cater to the offline travel market in India. Subsequently, by leveraging its B2B2C channel, the company commenced operations in the B2C (business to customer) distribution channel in 2011 by primarily focusing on the growing Indian middle class population’s travel requirements. With its presence in the B2B2C and B2C channels, it was able to commence operations in the B2E (business to enterprise) distribution channel in 2013 with the aim of providing end-to-end travel solutions to corporates. Its presence in three distinct distribution channels provides a diversified customer base and wide distribution network.

It believes that the strength of the brand, the quality of services, our user-friendly websites (www.easemytrip.com and www.easemytrip.in), android and iOS based mobile applications (EaseMyTrip), its customer centric approach, as well as efficient marketing programs have enabled it to develop significant market share in the domestic airline ticket business in India. In Fiscal 2019, GoAir, and SpiceJet, recognized it as amongst the top travel partners in terms of revenue and passenger count. The strength of its brand has increased significantly over the years.