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BANAYANTREE SERVICES LIMITED

ET Money

U67190DL2016PLC300962

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₹1,999.00 ₹3,998.00
Suggest Edit Last updated: Feb 26, 2025
Key Metrics
  • No. of Employees150
  • Founded Year 2016
  • Company StagePublic Limited Company
  • Total FundingUndisclosed
  • Industry

  • Headquarter
  • Company StatusAcquired
About ET Money

ET Money operates as a comprehensive personal finance platform, offering a range of services including mutual fund investments, insurance, loans, and expense management. It generates revenue through commissions on mutual fund investments, insurance premiums, and loan disbursements. The platform also earns by offering premium financial planning services and tools to its users. ET Money leverages technology to simplify financial decision-making for users, providing personalized recommendations and insights. The app is free to use, with optional paid services for advanced features.

Business Model

Founded in 2014 by Mukesh Kalra and Santosh Navlani, Times Internet acquired moneysights, a personal finance company. Post the acquisition, the business was renamed to SmartSpends. In 2016, SmartSpends was rebranded as ET Money. This move came in line with the team’s vision to create a mobile-first home for all the personal finance needs of the people in India.

In June 2024, 360 One (formerly IIFL Wealth) acquired the wealth management platform ET Money for about Rs 365.8 crore.

ET Money’s legal structure counts two entities; Moneygoals Solutions Limited (ET Money) and Banayantree Services Limited (ET Money Genius). While ET Money provides business advisory, product management and other business support services, ET Money Genius distributes financial products like FD, NPS, Insurance, P2P lending and advisory.

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ET Money Funding Details

Previously-owned by Times Internet, ET Money has been acquired by 360 One (formerly IIFL Wealth) in June 2024. The company has not raised any funding.

ET Money Financial Details
Financial Highlights
FY 2023-24 Revenue₹28.58 Cr
FY 2023-24 Expenses₹41.62 Cr
FY 2023-24 Profit/Loss-₹13.11 Cr
Net Cash Flow From Operations-₹16.92 Cr
Full Financial Details
Detailed report containing info about Business Model, year-wise Financial Comparison, Ratio Analysis and detailed Revenue and Expense breakdowns.
₹799.00 ₹1,598.00
Financial Comparison
A detailed report of year-wise Financial Comparison of the company
₹430.00 ₹860.00
Revenue Breakdown
A report and breakdown of the company's year-wise revenue streams.
₹399.00 ₹798.00
Expense Breakdown
A report and breakdown of the company's year-wise expenditures.
₹399.00 ₹798.00
Shareholding Structure
Team at TheKredible has gone through several ROC filings and portrayed Shareholding Structure of the company.
₹499.00 ₹998.00
Financial Ratio
Analysis of Financial Ratios which gives quick insights about the company's profitability and capital efficiency.
₹199.00 ₹398.00
ET Money Key People
People Metrics
Current Core Team3
Board Members/Directors7

Core Team

VS
Vidya SharmaCFO
MP
Mukesh P Kalra Founder & CEO
SN
Santosh Navlani COO

Board Members/Directors

MJ
Modekurti Jaya LakshmiDirector
MC
Mahesh Chand GuptaDirector
NG
Neeraj GugnaniDirector
PC
Prem Chand ChaudharyDirector
AK
Ashok KumarDirector
SN
Santosh Navlani Director
NK
Nishith KejriwalDirector
ET Money Documents

AY - 2018-19

Profit and Loss statement - ET Money- 2018-19.pdf
TheKredible's experts has summarized the Profit and Loss Statement of ET Money for FY 2018-19.
₹249.00 ₹498.00
Balance Sheet - ET Money- 2018-19.pdf
TheKredible's experts has summarized the Balance Sheet of ET Money for FY 2018-19.
₹249.00 ₹498.00

AY - 2019-20

Profit and Loss statement - ET Money- 2019-20.pdf
TheKredible's experts has summarized the Profit and Loss Statement of ET Money for FY 2019-20.
₹249.00 ₹498.00
Balance Sheet - ET Money- 2019-20.pdf
TheKredible's experts has summarized the Balance Sheet of ET Money for FY 2019-20.
₹249.00 ₹498.00

AY - 2020-21

Profit and Loss statement - ET Money- 2020-21.pdf
TheKredible's experts has summarized the Profit and Loss Statement of ET Money for FY 2020-21.
₹249.00 ₹498.00
Balance Sheet - ET Money- 2020-21.pdf
TheKredible's experts has summarized the Balance Sheet of ET Money for FY 2020-21.
₹249.00 ₹498.00

AY - 2021-22

Profit and Loss statement - ET Money- 2021-22.pdf
TheKredible's experts has summarized the Profit and Loss Statement of ET Money for FY 2021-22.
₹249.00 ₹498.00
Balance Sheet - ET Money- 2021-22.pdf
TheKredible's experts has summarized the Balance Sheet of ET Money for FY 2021-22.
₹249.00 ₹498.00

AY - 2022-23

Profit and loss statement - ET Money - 2022-23.pdf
TheKredible's experts has summarized the Profit and Loss Statement of ET Money for FY 2022-23
₹249.00 ₹498.00
Balance sheet - ET Money - 2022-23.pdf
TheKredible's experts has summarized the Balance Sheet of ET Money for FY 2022-23
₹249.00 ₹498.00

AY - 2023-24

Profit and loss statement - ET Money - 2023-24.pdf
TheKredible's experts has summarized the Profit and Loss Statement of ET Money for FY 2023-24
₹249.00 ₹498.00
Balance sheet - ET Money - 2023-24.pdf
TheKredible's experts has summarized the Balance Sheet of ET Money for FY 2023-24
₹249.00 ₹498.00

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