FS Life represents a group of brands that are thoughtful, relevant and solve for unmet apparel and lifestyle needs for the modern Indian woman. FS Life started in September 2016 with its first brand FableStreet, which is a premium western wear brand focussed on providing the best fits for Indian women. It now has evolved into a multi-brand organisation with March — a fine silver jewellery brand, which caters to women’s need for high quality jewellery at affordable prices, and Pink Fort — a modern Indian wear brand reimagining traditional clothing for the woman of today.

Started by Ayushi Gudwani , FS Life focuses on solving real customer needs backed by deep insights, market understanding, and data, enabled by the leanest supply chain platform.