As per statistics, about 60% of Indians cannot afford to buy their daily medicines because of unnecessary high prices of medicines in the Indian pharmaceutical market. Around 90% of medicines are generic in the market. But branding and marketing cost makes the medicines expensive which leads customers to buy medicines at a higher price.

Generic Aadhaar has brought a revolution in this conventional pharmaceutical industry. Their unique business model gives us an edge over any other players in the market currently as they are providing affordable healthcare to millions of households.