Go Desi operates a direct-to-consumer business model, focused on reviving traditional Indian snacks by sourcing ingredients directly from rural farmers and self-help groups. The company cuts out intermediaries, ensuring fair prices for producers and maintaining control over quality. Go Desi's products, inspired by regional flavors, are marketed as healthy, preservative-free alternatives to processed snacks. By leveraging online platforms and retail partnerships, they expand their reach while preserving the authenticity of traditional Indian foods. Their sustainable supply chain also promotes local employment and rural development.