Key Metrics
  • No. of Employees68
  • Founded Year 2022
  • Company StagePrivate Limited Company
  • Total Funding₹210.18 Cr
  • Industry

    ,

  • Headquarter
  • Company StatusActive
About handpickd (Formerly Sorted)

At Sorted, they are on a mission to make fresh fruits and vegetables accessible, affordable, and effortlessly available to every urban household. As a B2B2C company, they bridge the gap between farmers, wholesalers, and consumers through a tech-enabled, hyperlocal supply chain that ensures quality produce reaches customers faster and fresher.
They collaborate with local retailers and vendors, empowering them with tools, technology, and a reliable procurement network. This not only helps them grow their businesses but also ensures that end consumers have access to hygienic, fresh, and fairly priced fruits and vegetables every single day.
Their innovative distribution model leverages data and logistics to eliminate inefficiencies, reduce wastage, and improve margins across the ecosystem. With a strong focus on trust, transparency, and traceability, Sorted is redefining how perishables move across the city – from farm to plate.

Business Model

Handpickd operates on a B2B2C model, delivering fresh fruits and vegetables through a tech-enabled supply chain. The company sources produce directly from local farmers and vendors, leveraging a network of micro-entrepreneurs for efficient last-mile delivery.

Top Competitors
NI
NinjacartU51100KA2015PTC081330
WF
Waycool FoodsU52399TN2015PTC101215
DE
DehaatU01122BR2012PTC018117
AG
AgrowaveU01110HR2017PTC069559
IF
Ini FarmsU01407MH2009PTC196036
handpickd (Formerly Sorted) Funding Details
Funding Highlights
Latest Funding RoundSeries A
Total Funding Raised₹210.18 Cr
No. of Investments Made0
Total No. of Acquisitions0
Lead Investors2
Investors
  • Beenext, White Venture Capital
Note:

Valuation as on May 30, 2025

Funding Details
TheKredible's detailed funding report contains info about Funding raised by the company along with Lead Investors, Investors, Shareholding Strcuture, and its Investments & Acquisitions.
₹799.00 ₹1,598.00
Funding History
TheKredible's 'Funding History' report provides deep insights of Funding with list of Lead Investors
₹399.00 ₹798.00
Funding Per Year
A Funding report of the company's overall funding on yearly basis, segregated by the team TheKredible.
₹199.00 ₹398.00
handpickd (Formerly Sorted) Financial Details
Financial Highlights
FY 2023-24 Revenue₹18.16 Cr
FY 2023-24 Expenses₹39.54 Cr
FY 2023-24 Profit/Loss-₹21.38 Cr
Net Cash Flow From Operations-₹20.52 Cr
Full Financial Details
Detailed report containing info about Business Model, year-wise Financial Comparison, Ratio Analysis and detailed Revenue and Expense breakdowns.
₹799.00 ₹1,598.00
Financial Comparison
A detailed report of year-wise Financial Comparison of the company
₹430.00 ₹860.00
Revenue Breakdown
A report and breakdown of the company's year-wise revenue streams.
₹399.00 ₹798.00
Expense Breakdown
A report and breakdown of the company's year-wise expenditures.
₹399.00 ₹798.00
Shareholding Structure
Team at TheKredible has gone through several ROC filings and portrayed Shareholding Structure of the company.
₹499.00 ₹998.00
Financial Ratio
Analysis of Financial Ratios which gives quick insights about the company's profitability and capital efficiency.
₹199.00 ₹398.00
handpickd (Formerly Sorted) Key People
People Metrics
Current Core Team3
Board Members/Directors3

Core Team

AV
Anant V. GoelFounder & CEO
NG
Nitin GuptaCo-Founder & CTO
SM
Sahil MadanCo-Founder

Board Members/Directors

AV
Anant Vishal GoelDirector
SM
Sahil MadanDirector
NG
Nitin GuptaDirector
handpickd (Formerly Sorted) Documents

AY - 2022-23

Profit and loss statement - handpickd (Formerly Sorted)- 2022-23.pdf
TheKredible's experts has summarized the Profit and Loss Statement of Sorted for FY 2022-23
₹249.00 ₹498.00
Balance sheet - handpickd (Formerly Sorted)- 2022-23.pdf
TheKredible's experts has summarized the Balance Sheet of Sorted for FY 2022-23
₹249.00 ₹498.00

AY - 2023-24

Profit and loss statement - handpickd (Formerly Sorted)- 2023-24.pdf
TheKredible's experts has summarized the Profit and Loss Statement of Sorted for FY 2023-24
₹249.00 ₹498.00
Balance sheet - handpickd (Formerly Sorted)- 2023-24.pdf
TheKredible's experts has summarized the Balance Sheet of Sorted for FY 2023-24
₹249.00 ₹498.00

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