HrX is India's first celebrity brand which was introduced by Hrithik Roshan and Exceed Entertainment. The brand was launched in 2013 with a holistic mission to help transform the youth of India a better version of themselves, in terms of fitness. They initially launched with apparels and footwears, slowly as they entered the market they saw a rise in the acceptance of fitness being an integral part of people's life, thats when HrX decided to expand its horizon and ventured into accessories, equipments etc.