kaleidofin is a fintech platform that propels under banked customers towards meeting their real life goals by providing intuitive and tailored financial solutions our name kaleidofin is inspired by the power of financial solutions to enable beautiful possibilities of a future life for each customer They believe that everyone deserves and requires access to financial solutions that are intuitive and easy to use flexible and personalised to real goals that can make financial progress and financial freedom possible for everyone They believe financial solutions can provide customers powerful tools that solve their real life goals and challenges For too long the financial services industry has been a manufacturer producing products and fitting customers to their products At kaleidofin They want to flip this around keep the customer at the centre and provide mass tailored solutions that are best suited to meet the customer s own goals challenges The demand for financial services is therefore a demand derived from an underlying goal and aspiration of an individual There is an urgent need to make financial services and solutions intuitive for customers and embed them in their everyday life kaleidofin will leverage the full India stack existing networks analytics structuring and user centred design to drive outcomes for customers in the process they will also help enrich the digital asset of each such customer Their approach is to combine distinct financial products credit investment insurance savings to form a solution that actually both resonates with and works for the customer To build customer profiling underwriting solution design and machine learning suitability algorithms to solve this gigantic customer problem To leverage networks such as agents cooperatives self help groups temp agencies MFIs to deliver suitable solutions at enormous scale