KiVi is an agri-tech start-up focused on improving the livelihood of farmers in India. The company’s flagship offering is a unique phygital platform, KiVi, which stands for "Kisan Vikas" (farmer development). The platform is complemented by a franchisee network designed to enable last-mile transaction capabilities, with the ultimate goal of achieving a tenfold increase in farmer’s income.

KiVi’s core services include providing digital financial solutions and a comprehensive platform for farmers to procure inputs, implement agronomic practices, and manage the processing and marketing of agricultural outputs. The company operates under a micro-entrepreneur-led franchisee model, which leverages the strength of its digital platform combined with the local expertise and social capital of its franchisees. This model aims to enhance the reach and effectiveness of KiVi’s services at the grassroots level.