Founded by Abhay Hanjura and Vivek Gupta, Licious is a consumer food company, focussed at delighting the world with an unmatched range of meat & meat products. Present in raw & fresh meat and seafood, marinades and ready-to-eat categories, Licious is set to disrupt every food category that needs a meaty intervention! The company is built with a vision to emerge as India’s most loved meat food brand by offering premium quality products. In a highly underserved market, which is estimated at $40 billion today, Licious as a category-first brand backed by technology, has been able to solve the prevailing customer pain points of quality, hygiene, freshness and convenience in a sustainable manner. Built on the farm to fork business model, Licious owns the entire back-end supply chain powered by stringent cold chain control to maintain the quality and freshness of each product from the time of procurement, processing, storage to the time it reaches the end consumer.

As a category leader and the largest direct to consumer fresh meat and seafood brand, Licious has been able to build differentiation across all dimensions including technology, data science, supply chain, product quality, consumer engagement and category understanding. With a seamless supply chain capabilities which is cold chain powered and scientifically maintains global standard of quality and freshness of each product, Licious is ahead of the curve and holds a great distinction to drive the meat and seafood category which has remained highly unorganized.