Otipy is an emerging Indian startup and the social commerce venture of farm-to-fork agri-tech startup Crofarm. The platform aims to connect farmers directly to their customers through online channels and vice versa. The goal of the platform is to provide fresh produce directly from the farm, using something called demand harvesting. By using AI-based demand prediction tools, the platform collects historical data to predict the demand for products. This is then used to procure just the right amount of produce, facilitating on-demand harvesting, and thereby ensuring delivery of fresh produce on the same day. Moreover, this also precludes the wastage of food items.