SASSAFRAS is a homegrown fashion label that caters to the young, wild, and stylish. The brand's target audience is the fashion-forward and free-spirited youth of today, aiming to become their go-to source for style with its range of clothing. The name SASSAFRAS is inspired by the vibrant colors and untamed beauty of the SASSAFRAS trees.

Since its inception, SASSAFRAS has been committed to providing women with clothing that combines ease and style. This commitment remains at the core of the brand, ensuring that its clothing continues to offer a perfect blend of comfort and fashion.