D2C, Personal care
SUGAR Cosmetics is a cruelty-free makeup brand that is high on style and higher on performance. The brand is inspired by and targeted towards bold, independent women who refuse to be stereotyped into roles. Manufactured in state-of-the-art facilities across Germany, Italy, India, USA and Korea the brand ships its bestselling products across Lips, Eyes, Face and Nail categories across the world.
Sugar Cosmetics is a D2C beauty brand that offers a wide range of make up and skicare products. They sell these products through their own website and marketplaces such as Nykaa. Sugar Cosmetics has also started creating an offline presence through its retail outlets. As of 2022, the company had 30,000 outlets across more than 130 cities.