Voylla operates as an online-first fashion jewelry brand that focuses on offering affordable, high-quality, and trendy jewelry. It utilizes both e-commerce platforms and physical retail stores. The company designs and manufactures its own products, ensuring unique and diverse collections. By targeting the growing demand for fashionable yet budget-friendly accessories, Voylla appeals primarily to the fashion-conscious middle class in India, with a focus on women. Its omni-channel presence allows it to reach a wide range of customers.