WeRize is a full-stack provider, both manufacturing and distributing a wide portfolio of customized credit, insurance, and savings products for 300Mn individuals spread across the 4000+ Tier 2 to Tier 4 towns. This $200 Billion market expects a very different product set as well as distribution model which traditional private banks, insurers, and mutual fund companies are unable to provide. The economics of these products as well as operating in small cities for traditional companies is unfeasible due to their high-cost branch-based distribution model.